Menswear sees opportunities ahead, although volume growth is still expected to decline over the forecast period due to overriding trends in apparel such as budgetary pressures caused by inflation. That said, menswear is not as mature a category as womenswear, thus still offers scope for growth.
It is noted that men are not as attracted to second-hand apparel compared to women. That said, second-hand is a huge and growing market in France, with local sources citing second-hand sales increased by 55% in 2021.
Jeans are a universal and timeless product which are set to remain popular with men over the forecast period. Furthermore, we note that men are less inclined to purchase jeans second-hand, thus giving impetus to sales of new jeans.
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Understand the latest market trends and future growth opportunities for the Menswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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