Despite higher prices, driven by inflation and the cost-of-living crisis in Germany, premium and super-premium apparel and footwear are expected to continue their positive trajectory in the forecast period, as they are traditionally more resistant to disruption. Given the expected continued rise in inbound tourism to popular city destinations in Germany, such as Berlin, Munich, and Düsseldorf, where fashion shopping is one of the attractions, luxury brands are set to increase their real estate area – in contrast to mid-tier and mainstream brands.
Wearing suits, trousers, shirts, and dress jackets was always perceived as an unshakeable status quo in the workplace in German companies. However, this habit has changed in the last few years, and more and more companies allow for greater freedom in office attire.
A growing concern with sustainability from the consumer’s side will force businesses to find ways to support shoppers in purchasing in more eco-friendly ways, such as second-hand. This will force companies to produce less and optimise their online platforms differently.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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