The general drivers for menswear in Norway will remain unchanged over the forecast period, with the category expected to register stable performance in current value and volume terms. Norwegian men will remain relatively conservative in terms of fashion trends and prefer casual elegance, while sportswear trends that dominated the menswear category throughout the review period will continue apace.
Online channels such as e-commerce sites and social media can boost brand engagement and increase the range of products Norwegian men are willing to purchase. While e-commerce growth is registering a correction from the record highs seen during the pandemic, it will still be the most influential channel in the future.
Sportswear is expected to remain a key area for growth over the coming years, with brands continuing to promote the incorporation of new sports-inspired products and styles into everyday menswear collections and adding advanced features to their outdoor and performance products. Activities such as running, hiking, skiing, gym workouts and golf will continue to gain popularity, and players will respond by developing new materials, incorporating new technology and collaborating with fashion designers, celebrities and athletes.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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