Whilst poor economic conditions and high prices increases negatively impacted menswear growth in 2022, an improved economy should help to drive growth of menswear over the forecast period. With rising disposable incomes and growing formal employment, demand for good quality apparel is expected to rise, bolstered by fashion influences on social media.
In line with global trends, Nigerian men are becoming more interested in apparel as the younger population grows. Urbanisation is also driving interest in a variety of fashionable apparel brands, particularly through social media platforms such as Instagram and Facebook.
A number of key categories in menswear are expected to underpin retail volume sales in the forthcoming years including men’s shirts and trousers, men’s tops, and sports apparel. Men’s shirts is expected to remain a key category over the forecast period as higher income groups engaged in professional employment need to dress formally.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!