As consumer preferences evolve and aspirations rise, a discernible shift towards a more sophisticated and high-quality shopping experience is evident. This trend towards premiumisation is being driven by a fusion of factors, including rising disposable incomes, urbanisation, and a growing sense of style-consciousness amongst Indian men.
As environmental awareness becomes increasingly integral to consumer values, discernible demand for ethically produced and eco-friendly menswear is emerging. In response to this shift, numerous brands are adopting sustainable practices throughout the supply chain, spanning from sourcing materials to manufacturing and packaging.
The ongoing casualisation trend is set to exert a lasting influence on the menswear landscape. Brands are proactively launching styles that resonate with the preferences of Gen Z and Millennials, recognising the shift towards more comfortable and versatile clothing choices.
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Understand the latest market trends and future growth opportunities for the Menswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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