Menswear is expected to witness a more upbeat period in the years ahead, supported by a stronger Danish economy. Inflation is expected to fall providing a much welcome boost to consumer confidence.
As sports inspired and casual clothing becomes increasingly common in Denmark, this is also impacting how Danish men dress when they go to work. While the traditional suit and tie dress code used to be common in most offices, this is gradually changing as an increasing number of start-ups and businesses allow employees greater freedom in how they dressed for the office.
As the Danish economy improves, it is expected that the premiumisation trend will once again gain momentum over the forecast period. Consumers should once again shift from cheaper products, such as fast fashion brands, to more expensive premium brands.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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