Butter and spreads in Singapore is set to maintain a slow and stable retail volume decline in the forecast period, although current value growth is set to continue as prices rise. Nevertheless, butter is expected to see retail volume growth throughout the forecast period, although at low rates.
In the forecast period, spreadable butter may see competition from adjacent categories with a stronger “health halo”, as local consumers become more concerned about the impact of food on their health and wellbeing. Spreadable butter used for breakfast occasions is likely to face competition from other spreads for bread, such as jams and preserves, nut butters (nut and seed based spreads), and chocolate spreads.
Butter is expected to continue to be led by SCS from Auric Pacific Group Ltd in 2024, and indeed this is expected to remain the case over the forecast period. Due to consumers’ familiarity with such a long-standing brand, as well as frequency of promotion, availability across key channels, occasional bulk pack offers, and consistent marketing effects, SCS remains top-of-mind for many consumers.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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