Butter and spreads will register moderate constant value growth, while volume sales will fall marginally. Continuing population decline will dampen sales.
While unit prices of butter will remain significantly more expensive compared to the margarine and spreads brands, more health-conscious consumers will opt for butter over margarine over the forecast period. Butter is considered a more natural option with fewer ingredients compared to margarine, which is seen as processed.
There will be more focus on spreads than margarine, in particular as it is easy to add value to spreads and this mitigate the impact of reduced margins. Whilst consumers are increasingly concerned about the negative image that margarine has on health, there is more leeway for healthy messaging within spreads.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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