Despite an influx of Eastern Europeans into the United Arab Emirates in the latter half of 2022 due to the war in Ukraine, this did not immediately translate into stronger retail volume growth for butter and spreads, as many newcomers were primarily focused on securing housing and employment. However, as this population continues to settle, retail demand for butter and spreads is expected to further improve.
Local consumers are actively adjusting their food choices to align with their dietary needs and health goals, while also remaining cautious with their budgets. They are increasingly exploring products that offer good value, often through promotional offers.
The rising demand for butter and spreads through the discounter Viva in the United Arab Emirates reflects a notable trend among consumers who prioritise European brands. Despite the general brand consciousness prevalent among consumers in the United Arab Emirates, Viva has successfully tapped into this demand by offering European butter that resonates with quality and authenticity expectations.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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