The primary challenge facing butter and spreads over the forecast period will be the potential continuation of economic instability and persistently high unit prices due to the depreciating local currency. In response, companies are expected to focus on enhancing the affordability of their brands by offering smaller pack sizes and exploring more cost-effective packaging options, such as sachet packs.
With the continued growth of the urban population and the rising demand for bread due to its convenience and affordability, the butter and spreads category has promising growth potential over the forecast period. Companies are expected to intensify their marketing efforts by positioning their products as essential "bread spreads" whilst also exploring opportunities within the cooking margarine segment.
Margarine and spreads are expected to continue driving the overall performance of the butter and spreads category over the forecast period. Whilst butter remains a niche product consumed primarily by expatriates and high-income consumers, margarine and spreads are more accessible as affordable complements to bread.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!