Traditional major players tend to focus on creating clarified butter (ghee) products with more of an emphasis on pure ghee claims and additional claims such as good source of vitamins and minerals. However, they are also increasingly trying to enter the organic segment, given the increasing demand for these products in India.
The at-home entertainment trend is set to experience a further rise in popularity with increasing internet penetration and more sophisticated electronic ecosystems in local households. With at-home entertainment instances set to rise, demand for snacking occasions will also grow.
Cooking fats are being increasingly scrutinised by consumers for including significant quantities of saturated fats and hence will see slower growth over the forecast period, due to increasing concerns around health. Similarly, the demand for margarine is set to marginally slow via retail, as some consumers consider margarine a potential source of health issues as it contains significant amounts of trans fats.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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