The market for butter and spreads in Indonesia expected to experience solid and stable growth in total volume terms throughout the forecast period. These products are crucial ingredients in many small and medium-sized enterprises (SMEs), particularly those specialising in baking and pastry.
Demand for smaller packaging in butter and spreads has significantly increased, especially for butter, with portion packs ranging from 7g to 10g gaining popularity across foodservice channels and retail outlets. Brands like Elle & Vire, Lurpak, and Anchor are leading this trend by offering mini-packs designed for convenience and portion control.
The distribution of butter and spreads in Indonesia is expected to evolve significantly, with supermarkets and convenience stores projected to capture a growing share of sales. This shift reflects shifting consumer habits, including a preference for smaller, more frequent shopping trips driven by busy lifestyles, urbanisation, and a culture of convenience.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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