In the forecast period, still high inflation and cost-of-living are set to hinder growth potential in terms of the demand for butter and spreads. Players are expected to mitigate these challenges through pricing strategies and targeted marketing and promotions to maintain company/brand shares, while meeting the budgetary needs of the consumers.
The prices of cooking fats and margarine are set to increase over the forecast period, as Kenya imposes a 10% import duty on crude palm oil, a key ingredient for these products. Cooking fats are expected to be worst affected due to a consumer shift away from cholesterol-packed options towards natural alternatives, such olive oil and coconut oil, etc.
In 2024, the Kenyan Ministry of Agriculture hosted the Dairy Tech Africa Conference, which brought together industry players and investors. The aim is to increase investments in dairy technological advancements.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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