Connected to the health trends, we expect to see ongoing developments in sustainably packaging over the forecast period. For example, as seen with Nature de Breton, which offers butter in packaging mainly composed of recycled and recyclable paper.
Upfield France SAS is a notable player in plant-based foods, including margarine and spreads (alongside creams, cheeses, and milks). The company’s sustainable mission is to “drive change for both people and planet by providing delicious, nutritious food that is better for health and habitat.
Due to the increased cost of production, a number of manufacturers have changed their butter format from moulded forms to rectangular. For example, Le Gall, who produces a Brittany butter, launched a rectangular format which is sold at a more attractive price than its moulded alternatives.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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