Total demand for butter is expected to gain further momentum over the forecast period, supported by stable market conditions and prices normalising. After experiencing significant volatility during the pandemic, both consumer purchasing patterns and product pricing are likely to return to more predictable trends.
Health and nutrition are expected to be pivotal themes in the future innovation of butter and spreads. With consumers becoming increasingly health-conscious, there is rising demand for products that provide more than just flavour.
Private label options of butter and spreads in Australia are set to experience continued growth, fuelled by their affordability and evolving premium features. As cost-of-living pressures are expected to persist, the value proposition of private label will remain compelling to consumers seeking cost-effective alternatives to brands.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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