Over the forecast period, the consumption of butter and spreads is expected to stabilise, albeit with a slight decline in retail volume terms. Butter will likely be the best performer as more Swiss consumers are expected to look for authenticity and naturalness, two characteristics that margarine and spreads do not generally offer.
Over the forecast period, innovation will likely remain limited in butter which is already a highly mature category that is dominated by local player Branchenorganisation Butter GmbH. Margarine and spreads, meanwhile, is likely to see the development of more functional or fortified products as players look to offer healthier alternatives.
Butter and spreads is expected to continue facing competition from healthier variants such as olive oil and other types of vegetal oils such as linseed oil, avocado oil and grape seed oil and almond butter, for example. Another significant threat which will likely affect butter in particular over the forecast period is the rising number of vegan, vegetarian and flexitarian consumers who are removing or reducing their intake of dairy.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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