Escalating rates of obesity and heart disease are cause for significant concern for the South African government due to the pressure on an already strained healthcare system. In January 2023, the South African government, following international trends, published a draft of the Regulations Relating to the Labelling and Advertising of Foodstuffs, which is currently open for public comment and under review.
With elevated unit prices expected in the future, consumers will continue their shift towards butter and margarine with more competitive price points, but still provide a level of quality and trust. This will only be further exacerbated by consumers’ income levels not rising in line with inflation, resulting in lower levels of disposable incomes.
Supermarkets is likely to remain the dominant distribution channel for butter and spreads in South Africa over the forecast period. This is a result of supermarkets providing a one-stop shopping option for consumers, along with regular price promotions, which contribute to the channel’s prevalence.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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