The consumption of butter and spreads will continue to decline slightly in retail volume terms over the forecast period, and current value growth will slow down due to the expected stabilisation and possible decrease of the rate of inflation and therefore average unit prices. For example, Billa has already registered deflation in many foods and drinks, particularly products included in the dairy category.
Margarine and spreads is expected to continue declining slightly in volume and current value terms in the years ahead. Although they are mainly plant-based, vegans and consumers who avoid dairy products are suspicious of the ingredients used in margarine and spreads, particularly hydrogenated trans fats and palm oil.
Cooking fats will remain less and less popular because one of the most used cooking fats in the past – lard – is increasingly not accepted by young consumers who are more plant-based oriented. On the other hand, palm butter is considered unhealthy, difficult to digest and bad for cholesterol levels.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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