The market for butter and spreads is expected to achieve only modest growth in retail volume terms over the forecast period. Consumer confidence is likely to remain low, at least in the short term, due to the lingering effects of high inflation.
Butter is expected to see an especially flat performance in retail volume terms over the forecast period, in light of the wider availability of artisanal unpackaged varieties sold by dairy shops and street hawkers. Additionally, many rural consumers continue to make their own butter, while urban consumers often receive home-made butter and local “smen” (fermented and preserved butter) from relatives in rural areas.
Retail volume sales of margarine and spreads are expected to see modest growth over the forecast period. despite the growing perception of margarine as an unhealthy, hydrogenated product, which has led some consumers to shift towards healthier alternatives such as olive oil.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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