Butter and spreads will register healthy constant value and moderate volume growth over the forecast period. Margarine will continue to account for most volume sales and will register slightly higher volume growth than cooking fats and butter.
There will be continuing innovation and differentiation in butter and spreads, in order to keep consumers engaged. There will be innovation in terms of flavours, such as butter with truffle or black garlic.
Over the forecast period, consumers will look to migrate to products they perceive to be healthier. As levels of obesity are on the rise, along with other chronic health conditions, many consumers are taking action to reduce cholesterol levels, as well as fat in their diets.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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