Consumers are predicted to cook or bake less at home as more and more consumers want quick meals in foodservice establishments or quick solutions like packaged cakes and other baked goods. Price-sensitivity is expected to heighten among consumers amid a tough economic outlook.
Skyrocketing shipment costs, shipment delays and challenges in obtaining containers for shipment discourage imports of butter and spreads due to security crisis in the Red Sea since January 2024. Products imported from Western countries, such as Arla (Arla Foods Amba) and Kerrygold (Irish Dairy Board (An Bord Bainne)) are likely to face challenges in terms of shipment costs and stock replenishment issues.
The leading players Upfield Malaysia and Lam Soon are likely to concentrate on foodservice distribution in terms of bulk selling since restaurants continue to open up in light of the removal of COVID-19 restrictions and a general return to pre-pandemic lifestyles. In this vein, butter and spreads imported from Australasia, such as Anchor (Fonterra Brands) and SCS (DKSH Holdings) are expected to enjoy stable supply chains as their container shipment is not impacted by the security crisis in the Red Sea.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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