Sustainability is likely to be a key influence on the future growth and development of butter and spreads in Portugal. Companies are expected to use their sustainability credentials to provide a point of differentiation, whether through marketing communications or through product packaging.
Manufacturers are expected to use marketing and communication strategies to create added value for their brands and to establish consumer engagement. For example, Lactogal's Mimosa brand celebrated its 50th anniversary in 2023, during which the company relaunched the brand’s entire range, including its butter.
Despite the efforts of the leading brand manufacturers, private label is playing an increasingly important role in butter and spreads and it is expected to continue growing over the forecast period. On the one hand, the price of private label butter and spreads is generally lower, which is important given the prevailing economic uncertainty in the country.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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