Foodservice is still a key channel for butter and spreads, and dominates volume sales of butter. The foodservice channel helps to bring butter and margarine to more consumers and encourages people to cook at home, as well.
Over the forecast period, the demand for butter and spreads is likely to benefit from the rising Western influence on food trends in Vietnam. Vietnamese consumers are expected to show greater interest in Western cuisine in line with their greater awareness of Western foods and diets via magazines, television and social networks such as Facebook and TikTok.
There is considerable room for growth in the butter and spreads category. Consumers’ awareness of butter and spread and the use of such products can be improved.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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