Emphasising domestic origin continues to be a crucial marketing tool. Brands like Keiju and Valio prominently display the Key Flag logo on their packaging to indicate domestic production.
Marketing efforts play a significant role in competing against private label and capturing consumer attention. For instance, the launch of the new Flora Plant B+tter was accompanied by a promotion where consumers could enter a raffle to win a Finnish Fiskars Norden frying pan and spatula.
Social responsibility, alongside sustainability, is becoming increasingly important. In autumn 2023, the Keiju brand announced a donation to the Cancer Foundation's Pink Ribbon campaign.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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