Dishwashing will register muted constant value and volume growth over the forecast period. Population growth will support volume sales, to an extent.
Automatic dishwashing will continue to struggle to build share in Nigeria, reflecting in the limited household penetration of dishwashing appliances. This is largely because these appliances are too expensive for the average household, who would also struggle to afford the utility bills that comes with them.
Affordable pricing will be the key driver of value sales over the forecast period and with the recent entrants of new players such as SevenUp Bottling Company and Aspira, there will be increased competition and players will respond by offering promotions and discounts in order to attract consumers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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