The overall outlook for dishwashing in Egypt is positive over the forecast period, with both automatic and hand dishwashing predicted to record rising retail volume sales. However, the category will continue to be driven by the hand format due to habit persistence, affordability and low penetration of dishwashers.
Concerns over a probable water shortage are rising alongside growing environmental awareness among producers and the population. As a result, the government is encouraging wiser water use and waste reduction among Egyptians.
Given the convenience, availability of powders and tablets, increased product variety and discounts offered by e-commerce platforms, it is anticipated that retail sales of automatic dishwashing will continue to increase via the online channel. However, retail sales of hand dishwashing through e-commerce are predicted to be modest, with a heavy reliance on the traditional channel of small local grocers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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