Discounter variety store players such as Action are counting on the fact that consumers will remain reluctant to pay such high prices for the long term and are thus focusing on selling bundles of dishwashing detergents for much lower prices than can be found in most modern grocery retail outlets, attracting increasing numbers of price-conscious consumers. This is likely to be a major growth drive over the forecast period for variety stores, as well as for health and beauty specialists, and non-grocery e-commerce platforms.
The forecast period will see a greater number of unwrapped dishwashing products in the Netherlands, with wrapped and powder products becoming increasingly irrelevant. Since dishwashing is something that forms a part of the daily routine, Dutch consumers still prioritise convenience over everything else in this area.
With the housing market set to fully recover in terms of number of transactions during the forecast period, the Netherlands will be seeing more renovations. Further, the rate at which new homes are being built is likely to accelerate.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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