The number of homes with dishwashers in Saudi Arabia is set to rise over the forecast period, thereby helping to drive demand for automatic dishwashing, with the latter predicted to record the most dynamic retail volume growth within the category. Rising demand for automatic dishwashing will not only be driven by the growing impact of westernisation on Saudi Arabia’s citizens, but also because it caters for increasingly busy lifestyles and schedules due to an increase in female employment and Saudization.
At the end of the review period, the offer of “green” or sustainable products in dishwashing was limited in Saudi Arabia. However, as there is also rising competition in the category, especially within hand dishwashing, players are likely to identify ways to stand out from the competition by tapping into this area of innovation, along with marketing their products to the benefit of the customers through discounts and promotions.
As the demand for automatic dishwashing is set to increase over the forecast period, this will invariably encourage local investment in new product development and marketing. This could include the entry of private label products as well as local brands.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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