With ongoing economic and geopolitical uncertainty, consumers are expected to remain cautious in their spending. Persistently high interest rates, a housing crisis with house rentals being very high for average Portuguese salaries, continued high - albeit lower - rates of inflation and global price rises are all set to lead to an erosion of the national cultural habit of eating out.
Having seen continuous growth, automatic dishwashing now has more limited potential in terms of household penetration. Furthermore, the category is expected to be negatively affected by an increase in smaller apartments with limited space for appliances, and also a declining number of persons per household, which makes using dishwashers impractical for many.
Private label products are expected to remain relevant in dishwashing, especially as the performance of discounters is set to be strong due to the economic difficulties experienced by families in an uncertain economic climate. Furthermore, there is an increasingly wide offer from private label, along with improved quality and new product launches to target current trends – such as seen with Continente ECO, the eco-friendly private label line.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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