Private label will continue to develop and gain ground in the forecast period, in solid and liquid formats, with the offering to extend beyond basic products. This will pose a greater challenge to brands, which will have to dedicate greater efforts to R&D in order to add new benefits and fragrances, as well as improving the consumer experience when washing the dishes.
Although it will remain a niche category in the upcoming period, automatic dishwashing is expected to witness dynamic growth, particularly in liquid and tablet formats. Colombia is expected to see strong growth in terms of dishwasher penetration, reaching 9% by 2028, according to Euromonitor International.
Although there is a much talk about the importance of eco-friendly products and the concept is widely known in Colombia, product development primarily focuses on the development of packaging with less plastic content or recycled materials. Concepts that are more advanced in other Latin American countries, such as Chile where consumers have the possibility to buy products without packaging, have yet to be seen on a scale in Colombia, as there are regulations that have blocked their adoption.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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