Due to the expected ongoing impact of the El Niño phenomenon and the recession that was announced by the government, it is expected that in the short term more and more consumers will migrate to cheaper products when it comes to buying dishwashing. This should provide a further boost to sales of economy brands and private label, such as Supermercados Peruanos with Boreal, or Cencosud, with its Home Care range.
Companies have seen the potential for growth and expansion in dishwashing in Peru. This is based on the solid year-on-year value growth seen in the category, and the greater awareness of the benefits that options such as liquid and cream offer compared to traditional paste soap.
Electric dishwashers still have very little penetration in Peruvian homes and as such there is very limited demand for automatic dishwashing. Sales are limited to consumers with high purchasing power and who value the convenience stores of dishwashers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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