Dishwashing in Indonesia is expected to maintain its robust rate of value and volume growth over the forecast period, and this trajectory can be attributed to multiple factors. Leading manufacturers continue to invest in consumer education, amplifying awareness about the benefits and utility of their products.
The hand dishwashing landscape in Indonesia is undergoing a marked shift, with a growing number of consumers transitioning to liquid dishwashing products and moving away from traditional bar or dabbing soaps. This change can be attributed to manufacturers' proactive efforts in educating consumers, coupled with the introduction of cost-effective products – which resonate particularly well with consumers in rural areas.
We expect Unilever's Sunlight and Lion Wings' Mama to hold their leading places over the forecast period, due to the strength of their shares and the fact there are no other close competitors. That said, competition is expected to remain intense between the smaller and emerging players, as new brands fervently strive to carve out their own share.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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