Automatic dishwashing formats are expected to continue shifting from liquid and powders towards tablets over the forecast period. As local consumers settle into new post-pandemic lifestyles, they are returning to work, travel and other normal out-of-house activities, thus reducing on average their time at home and pushing them to seek more convenient dishwashing options.
Hand dishwashing is likely to experience short-term gains in response to the impact of high energy costs and the cost-of-living crisis that are likely to further shape consumer choices heading into 2023. Germans will likely remain more energy conscious, with this shift in behaviour in response to the high energy consumption of dishwashers, particularly from the cost of using heated water.
It is evident that sustainability is extremely important to local consumers and will influence future purchasing behaviour. Brands that prioritise an eco-friendly positioning in the local market are projected to experience value sales growth and gain share.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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