Dishwashing has reached a high level of maturity in Brazil, especially considering hand dishwashing's dominant share of retail value sales. In addition, dishwashing rarely offers frequent product launches, although 2023 witnessed Limppano’s new hand dishwashing option featuring sodium bicarbonate.
Dishwashing players in Brazil have been advancing their sustainable efforts, such as reducing environmental impacts, improving product formulations and contributing to social development. One prominent strategy from Limppano involves partnering with reverse logistics initiatives such as Eu Reciclo, which supports companies to reach annual recycling goals.
Traditionally, Brazilians prefer hand dishwashing, whereas dishwashers still have low penetration in the country, even among mid- and high-income households. To tackle this challenge and leverage growth, brands of both dishwashers and automatic dishwashing have been investing in social media communication to change consumers’ perceptions and promote the advantages of this home appliance.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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