While many local consumers focused on choosing dishwashing products with claims of antibacterial features during the pandemic, others were influenced by their purchasing power, prices, or their interest in natural ingredients. The latter is likely to gain further momentum in a post-pandemic era.
Due to the familiarity with local purchasing behaviour and shifts in usage habits, domestic brands are likely to pay greater attention to new development and innovation that focuses on more natural and plant-based hand dishwashing, with these products becoming increasingly popular with local consumers concerned about sustainability and the environment. Major local brands such as AXE are likely to remain popular due to their widespread availability in both online and offline retail channels as well as maintaining a strong consumer base.
Local consumers became accustomed to making online purchases during the pandemic, and the increase in both quality and quantity of retail e-commerce platforms has only pushed others to make the switch to this distribution channel due to ease of use as well as accessibility. Major retail e-commerce players such as HKTV Mall will continue to invest in marketing campaigns as well as offering semi-frequent discounts, and partnering with various players to boost sales.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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