Despite the challenges presented by the sluggish housing market and the increased cost of living, the use of dishwashers in Australian households is expected to increase over the forecast period. With dishwashers being perceived as an essential appliance and being installed in new properties, the demand for automatic dishwashing, further driven by the tablet format, is expected to increase.
The uncertain economic climate and increasing interest rates are having a negative impact on consumer spending in the foodservice industry. Despite restaurants reopening after the lockdowns in Australia, consumers continued to eat out less often due to the increasing cost of living and high inflation at the end of the review period.
Over the forecast period, Reckitt Benckiser is expected to maintain its leadership of dishwashing in Australia, primarily through its popular Finish brand in automatic dishwashing, which it dominated with 61% value share in 2022. The strength of Finish in automatic dishwashing is such that marketing efforts not only focus on promoting the brand itself, but also promoting the use of dishwashers in general.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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