The penetration of dishwashers in UK homes is predicted to increase in the forecast period. Purchasing a dishwasher has not been the priority of consumers during the cost-of-living crisis, given the impact of inflation, nonetheless, it is likely that demand will increase over the forecast period, as dishwashers are increasingly considered an essential appliance and are fitted into the kitchens of newly built houses or flats.
Consumers are changing the way they shop for dishwashing products, as there is an emerging trend to purchase these products via postal ordering and subscription services. Companies such as Splosh, Ocean Saver and Homethings, for example, offer subscriptions for dishwashing, enabling consumers to set up a delivery schedule for the number of products they wish to receive.
Sustainability is at the forefront of growth for all categories in home care, as consumers are becoming more aware of the impact of their purchases. Players have innovated in recent years, mainly through packaging, such as Fairy’s launch of Fairy Max Power hand dishwashing, using 100% recyclable plastic bottles.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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