Dishwashing will register robust constant value and volume growth over the forecast period, with a growing population supporting volume sales. Hand dishwashing will remain the largest product area in terms of value sales, while automatic dishwashing will register the higher growth.
Environmental awareness is gaining traction in Morocco with some consumers also becoming increasingly worried about climate change. Whilst recyclable packaging is an attractive proposition for green consumers and those who are paying attention to climate change, one of the most concerning worries for Moroccans is water shortages.
Private labels are largely absent in cleaning products for dishwashers, but this could be a potential area of development for retailers in the forthcoming years. With dishwasher penetration expected to rise among middle-income households, as many consumers buy their first dishwasher, consumers will be seeking dishwashing products at affordable price points.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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