From a regional perspective, Costa Rica already boasts one of the highest penetration rates of automatic dishwashers and these levels are poised to increase over the forecast period. One major driver of this growth is the transition from traditional standalone homes to apartment living.
Despite Colgate-Palmolive's leadership, several local and imported brands will gain more visibility and coveted shelf space. Some examples include local brand IREX, which is available in different formats and price points and the brand is well known among consumers, due to its strength in laundry care.
There will continue to be shift from cream/paste format to liquid presentations. This bodes well for hand dishwashing, as there are higher profit margins on liquid formats.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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