Dishwashing is set to maintain dynamic retail volume growth throughout the forecast period, with increases for both hand dishwashing and automatic dishwashing. Hand dishwashing will remain the largest category, and see the highest growth, although automatic dishwashing is still expected to perform well.
Companies tend to limit their advertisements for dishwashing pastes to radio broadcasts, while expanding their marketing efforts for dishwashing liquids to television and social media platforms. This is largely due to the fact that dishwashing pastes find more extensive usage in rural areas of the Philippines, where disposable incomes may be lower, and radio continues to be a prevalent means of communication.
In recent years, there has been a noticeable shift towards more environmentally conscious packaging for dishwashing liquids and other household cleaning products, driven by increasing awareness of environmental issues amongst consumers, and a desire to reduce the ecological footprint of their daily routine. Many manufacturers of dishwashing liquids have therefore transitioned to packaging materials that are easily recyclable, such as PET (polyethylene terephthalate) bottles.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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