It is expected that the dishwashing sales will remain stable, with growth slightly lower than in 2023, over the forecast period, supported by increasing uptake of automatic dishwashing. People will likely still eat at home more often than they did pre-pandemic, mindful of their budgets and becoming more attracted to the convenience and pleasure of using food delivery services and meal boxes (a box with all ingredients needed for the meal that just need to be cooked).
With many players facing price pressure due to the increasing competition within dishwashing it is expected that many will invest in premiumisation and greener products as a way to add value. In fact, these two areas are seen to be intertwined, with many people wanting to see both assets in the same solution.
Belgians have traditionally followed the habit of rinsing dishes before putting them in the dishwasher with this helping to sustain demand for hand dishwashing. However, as the technology in dishwashers improves more and more consumers are placing their trust in just using automatic dishwashing detergent.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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