Rising prices are expected to drive value sales in 2023 and beyond with busier lifestyles and rising dishwasher ownerships driving the need for convenience products. Hand dishwashing is expected to remain the most popular dishwashing product due to its lower price and the relatively low presence of dishwashing machines in many regions.
Private label is expected to strengthen its position in dishwashing over the forecast period as consumers remain price sensitive and seek more affordable products. Modern retailers should also expand to new regions thus bringing a wider choice of private labels to consumers.
Leading players are expected to retain their strong positions in Georgia’s dishwashing category. With retail value share heavily concentrated among three players, competition is expected to remain limited.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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