Hand dishwashing is deeply rooted in Ecuadorian households. Automatic dishwashers and related products are relatively expensive in the country, making them less accessible to a significant portion of the population.
In order to differentiate themselves from the hard discounters, which tend to provide a more limited range of products and fragrances, manufacturers of branded products are increasingly offering a wider selection of fragrances, including less traditional exotic and seasonal fragrances. They are also increasingly offering formulations to cater to specific needs (such as sensitive skin, heavy-duty cleaning, eco-friendly), as well as different product sizes to match consumer consumption patterns.
Consumers in Ecuador, especially those with limited incomes, often purchase a single multi-purpose cleaning product. Laundry detergents are commonly used for both laundry care and dishwashing due to cost consciousness, therefore both categories compete for the same share of the household budget.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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