In 2023, households grappled with mounting cost-of-living pressures, and the potential for continued economic challenges threatens household spending power and disposable income levels. Heightened household price sensitivity may lead to shifts in sales channels, favouring lower-priced discounters and variety stores over higher-priced e-commerce and supermarkets.
Price considerations will remain at the forefront, with households actively seeking price value in their dishwashing choices. New product innovations are expected to highlight their price value through attribute bundling, offering multifunctionality and versatility to meet the demand for value-for-money.
Sustainability, coupled with enhanced efficacy, will continue to shape product development. Household awareness of environmental and sustainability issues is high, driving expectations for ongoing efforts by manufacturers to reduce the use of plastics, packaging materials, and environmentally harmful ingredients.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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