Dishwashing is a mature category with limited growth potential and therefore the future of the category will likely be dictated by demographic changes. The French population is not expected to increase that much, while dishwashers are already present in most homes that want one.
Once France’s economic pressures ease, which is expected by the end of 2024, it is projected that green brands will see greater momentum. Once disposable income starts to recover consumer priorities are likely to change and there will be a renewed focus on purchasing products which are better for the environment and not just for your pocket.
It is likely that supermarkets and hypermarkets will continue to dominate sales of dishwashing over the forecast period with these channels being where most consumers in France carry out their weekly shopping. These channels also typically stock the widest range of products and brands including popular private label lines.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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