The younger generations of Greek consumers are more aware of and concerned about product ingredients and environmental matters, alongside energy usage and the volumes of product used, and these factors are expected to have an ongoing influence on developments over the forecast period. This creates growth opportunities for "green" brands, especially within dishwashing, given that consumers tend to be more concerned about the ingredients used in products which come into contact with food preparation items, from kitchen utensils to crockery.
As consumer purchasing power is set to remain under pressure, at least in the short term, and due to the retail price increases in automatic dishwashing tablets alongside the hikes in energy costs, consumers are expected to remain more conservative in their use of dishwashers – either substituting with hand dishwashing or opting for full loads only. This will, in turn, continue to take its toll on automatic dishwashing sales.
A key trend that has been under the spotlight in laundry detergents has been that of baby specific products which offer hypoallergenic and mild, skin-kind formulas. This trend is also starting to emerge in hand dishwashing, with domestic manufacturers such as Rolco Bianil SA and Eureka Hellas SA introducing such products into their portfolios.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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