Hand dishwashing is expected to see a gradual decline in both value and volume terms during the forecast period. As urbanisation continues to shape modern lifestyles, the pace of daily life has accelerated, prompting a growing preference for convenience and time-saving solutions.
As inflation persists and economic conditions remain challenging, consumers are expected to seek alternatives that offer good value for money. Sungjin Chem has reported significant revenue growth since manufacturing Coupang’s private label hand dishwashing detergents, up from KRW350 million in 2019 to KRW6 billion Korean in 2023.
Dishwashing brands are increasingly prioritising sustainability initiatives. For instance, Pril from Henkel Home Care Korea Ltd has expanded its eco-friendly packaging.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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