The penetration of dishwashers in Chile is the highest in Latin America and more than twice the rate recorded in neighbouring countries such as Argentina or Peru. Over the forecast period, dishwashers are expected to continue to gain ground in Chilean households, although in the short term, price-sensitive consumers could delay purchases to wait for better economic conditions.
Retail e-commerce has witnessed remarkable growth in Chile in the wake of the pandemic and dishwashing was no exception. Although the option to purchase online home care products in general or dishwashing in particular, already existed in Chile prior to the emergence of COVID-19, the adoption of retail e-commerce was expedited by the imposition of lockdowns and movement restrictions in 2020.
The forecast period is expected to see the robust penetration and development of local brands, mainly in hand dishwashing. Brands such as Fuzol play a key role in small local grocers, whereas FreeMet by FreeMet Comercial SpA became a major player in the online channel over the review period.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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