Dishwashing is set to see strong but slowing current value growth over the course of the forecast period. Automatic dishwashing is expected to continue to see the highest growth, although hand dishwashing will continue to account for the overwhelming majority of value sales.
International players are expected to continue to lose share to local companies in hand dishwashing over the forecast period. Due to their familiarity with local consumption culture and consumers’ shifts in usage habits, domestic brands are seeing success.
Consumers became more accustomed to purchasing online after the pandemic outbreak in May 2021, which pushed more consumers to switch to e-commerce throughout 2022 due to habit persistence. Major e-commerce retailers are continuing to invest in marketing campaigns, and various manufacturers have consolidated their official online shops to boost their sales performance, which will continue to drive growth in this distribution channel in the forecast period.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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