As more people continue to move to city centres where most of the jobs are, more women enter the workforce and disposable incomes rise, retail tissue categories are projected to see strong retail volume increases through the forecast period. Exposure to Western trends and modern ways of living in general are predicted to push spending on retail tissue products.
Toilet paper is projected to remain the largest category in retail volume sales terms in the forecast period. As modernisation grows apace, more Pakistani households are set to switch from traditional to Western-style flushable toilets and adopt Western hygiene techniques.
Domestic manufacturers are likely to continue their dominance of the competitive landscape over the forecast period, with international players still limited in terms of presence. The long-standing presence of local companies and the first-move advantage have enabled some local brands to become household names.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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